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Plumbing

More plumbing calls, answered in 60 seconds, booked on your calendar.

Tracking numbers, Google profile, and a 60-second answer chain for plumbing shops of about 1-15 people. Setup from $3,500 + $2,497/mo. Google spend is yours, on your accounts.

Book a $497 teardownGet the free missed-call checklist

First qualified inbound within 30 days of tracking numbers going live, or the next month is on me.

Pipeline for Plumbing (six stages)

GUIDE
You do this yourself today. I give you the checklist or the script.
DFY
I do this for you. It is part of the package.
LATER
I add this after day 15, once the phone side is running.

1) Get found

Be on the card when water is on the floor.

Burst, backup, no-hot-water. They tap the Verified plumber with fresh reviews. A pretty website below the Local Services block does not get that call.

Plumbing is an LSA core trade. Camera / sewer / slab-leak queries convert on proof: show the camera video. Remodel and fixture work should not share the emergency budget.
  • GUIDENiche checklist: primary category, services, hours, service area, photos, Q&A.
  • DFYClaim and complete the Google Business Profile. Tracking numbers on the card, the site, and ads.
  • DFYLSA for plumber when papers clear, plus drain / water heater / sewer as separate services on the card. You keep the accounts.
  • GUIDEDo not mix a clog ticket with a repipe in one ad group. Separate emergency vs remodel vs water heater.
  • LATERCity and service pages, a WordPress site you own. Not week 1.

Google Business Profile checklist for plumbing

2) Answer first

Water does not hold. The next plumber is already ringing.

They called three shops. The one that picked up, told them how to shut the main, and gave a window, is on the way.

State the after-hours premium on the call, so it is never a surprise on the invoice. Sewer backups are minute-speed. Fixture quotes are same-day-text speed.
  • GUIDE60-second English intake; photo-via-text for wet jobs.
  • DFYMissed-call SMS in under a minute. Triage: shut the main, photo of the leak, water heater vs drain vs sewer, after-hours fee said before dispatch. Hold a slot.
  • DFYOne number per channel. Weekly listen of recordings.
  • LATERLive answering or dispatcher into your calendar.

Get the 60-second scriptGet the free missed-call checklist

3) Look trusted

Trust in this trade is mats on the floor, a license number, and the camera video.

They have had a plumber flood a floor. They look for licensed, bonded, shoe covers, and whether the last review mentions a mess.

Camera footage is a sales asset and a review asset. Do not hide the after-hours rate.
  • GUIDEHow to ask for a Google review without paying for it. Ask after clean-up.
  • DFYPost-job text with direct review link. Photos: mats down, water heater install, camera head, clean-up. License on the profile. Google Verified / LSA paperwork when the trade qualifies.
  • LATERReview cadence engine, photo factory.

4) Keep the job

The camera found it. The follow-up closes it.

You left a video of a belly and a replace bid. They went quiet. Four days later another shop is in the yard.

Send the clip and two options (spot repair vs replace) in the follow-up, so there is something to decide on.
  • GUIDEDay 1 / 3 / 7 follow-up.
  • DFYTwo tracks: emergency already on site vs camera/estimate follow-up at 24h and 72h with the video link.
  • LATERWater-heater age recall, jetting contracts, backflow test calendar.

5) Fill the trucks

Licensed plumber and a helper are different ads.

You won the no-hot-water calls and the only journeyman is in a crawlspace until Thursday.

Most states license the trade. The ad that skips the license number wastes a week.
  • GUIDETwo posts: journeyman (license #, on-call pay) vs apprentice/helper.
  • DFYHiring page + "We're hiring" on the Google card.
  • LATERRecruiting ads and school pipeline.

6) See the money

Emergency premium vs planned, camera attach, and unsold repairs.

A cheap service call that never attached a repair looks like a lead and a loss.

You win on attach (camera, heater, repipe), and a cheap lead that never attaches is a loss. No invented national %.
  • GUIDEMissed-call math on YOUR average ticket.
  • DFYScoreboard: drain, leak, water heater, sewer/camera, remodel. Cost per booked job by type.
  • GUIDEAfter-hours vs daytime ticket on the weekly call.

Missed-call math on your ticket

Offer strip

Package
Calendar from the phone
Hero price
$3,500 setup + $2,497/mo (+ Google usually $1,500-$3,000/mo on your card)
Thin
$2,500 + $1,997/mo (phone only)
With site
$5,500-$6,500 setup + $2,497/mo
Entry
$497 teardown (deep $997); credited to setup if you start within 14 days
Guarantee
1 qualified inbound / 30 days after tracking live, or next month $0
Ownership
Domain, Google card, ads on your name from day 1. 90 days then month to month. 30-day notice.

Next step

Book a $497 teardownGet the free missed-call checklist

Get the 60-second scriptGoogle Business Profile checklist for plumbingLSA or Search ads (Verified rules, HVAC example)14 holes between the click and the calendarBetter Call Stan vs JustCallHome

FAQ

+Is this JustCall, the phone app?

No. Better Call Stan is home-service growth for small plumbing shops. Not affiliated with JustCall.

+What does $2,497/mo cover?

Tracking numbers, Google card kept complete, missed-call and after-hours SMS, LSA or Search managed when the trade fits, answer script, review asks, weekly recording listen. Google spend is separate.

+Do I own the accounts?

Yes. From day 1.

+Will I get Local Services Ads?

Plumbing usually qualifies when license, insurance, and reviews clear. If LSA is the wrong lever, I run Search. Badge language: Google Verified only.

Better Call Stan: home-service growth for small shops. One shop per trade per ZIP cluster.