Google-card checklist (HVAC default)
Free · $0
Ten boxes that make the card ring your phone. For shops of 1-15.
For an owner who already paid for clicks while the Google card is still half empty. HVAC by default; other trades swap category and services, same 10 boxes.
A short check of whether your card can take a call. Full playbook: /guides/google-business-profile-hvac/ Full GBP HVAC GUIDE.
Homeowners tap a card that looks real. If the card is thin, the phone stays quiet even after you paid for the click. Check these ten boxes on YOUR card.
10 boxes
- Primary category matches money work
- Services list jobs you book
- Honest hours, plus an after-hours note if you take those calls
- Service area = ZIPs you drive
- Real job photos
- Q&A plain English
- Tap-to-call rings a phone YOU hear
- Tracking number on card
- License/insurance where allowed
- Fresh reviews (ask after closed job; never pay)
HVAC note
Pick HVAC contractor vs AC repair vs heating for paying work. Secondary only for work you book. Do not stuff keywords into business name.
Reviews
Ask after paid/closed. Google forbids gift cards, discounts-for-stars, paid incentives.
LSA
The badge to aim for is Google Verified. Google Guaranteed was retired.
What to do today
Fix whatever stops tap-to-call first. The ~$47 GUIDE is optional. A $497/$997 teardown is credited against setup if you start within 14 days.
Missed-call checklist60-second script
Better Call Stan. Not affiliated with JustCall.