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Electrical

More electrical calls, answered in 60 seconds, booked on your calendar.

Tracking numbers, Google profile, and a 60-second answer chain for electrical shops of about 1-15 people. Setup from $3,500 + $2,497/mo. Google spend is yours, on your accounts.

Book a $497 teardownGet the free missed-call checklist

First qualified inbound within 30 days of tracking numbers going live, or the next month is on me.

Pipeline for Electrical (six stages)

GUIDE
You do this yourself today. I give you the checklist or the script.
DFY
I do this for you. It is part of the package.
LATER
I add this after day 15, once the phone side is running.

1) Get found

Licensed, insured, and on the card for "no power" and "EV charger."

Outage, breaker, panel, EV. They tap a Verified electrician. A thin services list loses the EV query.

Electrical is an LSA core trade, but money queries split: emergency no-power vs shopped panel/EV/generator. Do not run a service call and a panel job on one campaign.
  • GUIDENiche checklist; primary category recipe = Electrician. Secondaries only for work you book.
  • DFYClaim and complete GBP. Tracking numbers on card, site, ads.
  • DFYLSA for electrician when papers clear. Services split: repair/outage, panel, EV charger, generator, lighting. Search for EV/panel when that is the lever. You keep the accounts.
  • LATERCity and service pages, WordPress you own. Not week 1.

Google Business Profile checklist for electrical

2) Answer first

Outage is minutes. EV is a fast, honest quote.

No-power callers will not leave a voicemail. EV callers ghost if the quote takes four days.

Two clocks: outage means minute-speed, panel/EV/generator means a same-day qualified quote with a site-visit hold. Say the permit lag on the first call; do not promise tomorrow when permits take weeks.
  • GUIDE60-second intake; "Send a photo of the panel" in the first text.
  • DFYDual tree: outage (main breaker, burning smell, window, after-hours fee) vs project (panel photo, amp rating, EV make, site visit date). Missed-call SMS under a minute.
  • DFYOne number per channel. Weekly listen of recordings.
  • LATERLive answering or dispatcher into your calendar.

Get the 60-second scriptGet the free missed-call checklist

3) Look trusted

Homeowners hire the electrician who shows a license, pulls the permit, and closes the panel.

They look for licensed, insured, permit-pulling, and reviews that say you did not leave an open panel.

A review that mentions "pulled the permit and the town signed off" beats "nice guy."
  • GUIDEReview ask after inspection pass, not after the first visit.
  • DFYLicense number on the card. Photos: panel before/after, EV charger on the wall, permit on the fridge. Google Verified / LSA paperwork when the trade qualifies.
  • LATERReview cadence engine, photo factory.

4) Keep the job

Electrical dies in unsold estimates. Chase them.

You left a panel bid. They ask a brother-in-law. Without a written load calc follow-up, the job leaves.

Follow-up is where the money is in this niche. Put the permit timeline and "what happens if we wait" in the PDF. No invented % on this page.
  • GUIDEDay 1 / 3 / 7 follow-up.
  • DFYEstimate chase at 24h (PDF + photo), 72h, day 7 file-close. Separate from outage jobs that already ran.
  • LATERGenerator maintenance, EV add-a-spot, panel-upgrade recall.

5) Fill the trucks

Licensed electrician and a helper are different ads.

You booked EV estimates and the only journeyman is on a service call until Friday.

The ad that wins names the license and the truck. Split applicant line from the emergency number.
  • GUIDEPosts: licensed electrician, apprentice, helper. Pay range, truck, on-call, who pulls permits.
  • DFYHiring page + "We're hiring" on GBP.
  • LATERRecruiting ads and school pipeline.

6) See the money

Service vs project, unsold estimate dollars, and EV attach.

A cheap service call and a fat panel bid both look like "leads" until follow-up exists.

Count unsold estimate $ on the weekly call. Cost per booked job by type. No invented ROAS %.
  • GUIDEMissed-call math on YOUR average ticket. Kill rule for junk queries.
  • DFYScoreboard: outage/repair, panel, EV, generator, lighting. Unsold estimate $ and age.

Missed-call math on your ticket

Offer strip

Package
Calendar from the phone
Hero price
$3,500 setup + $2,497/mo (+ Google usually $1,500-$3,000/mo on your card)
Thin
$2,500 + $1,997/mo (phone only)
With site
$5,500-$6,500 setup + $2,497/mo
Entry
$497 teardown (deep $997); credited to setup if you start within 14 days
Guarantee
1 qualified inbound / 30 days after tracking live, or next month $0
Ownership
Domain, Google card, ads on your name from day 1. 90 days then month to month. 30-day notice.

Next step

Book a $497 teardownGet the free missed-call checklist

Get the 60-second scriptGoogle Business Profile checklist for electricalLSA or Search ads (Verified rules, HVAC example)14 holes between the click and the calendarBetter Call Stan vs JustCallHome

FAQ

+Is this JustCall, the phone app?

No. Better Call Stan is home-service growth for small electrical shops. Not affiliated with JustCall.

+What does $2,497/mo cover?

Tracking numbers, Google card kept complete, missed-call and after-hours SMS, LSA or Search managed when the trade fits, answer script, review asks, weekly recording listen. Google spend is separate.

+Do I own the accounts?

Yes. From day 1.

+Will I get Local Services Ads?

Electrical usually qualifies when license, insurance, and reviews clear. If LSA is the wrong lever, I run Search. Badge language: Google Verified only. Permit honesty on panel/EV.

Better Call Stan: home-service growth for small shops. One shop per trade per ZIP cluster.