HVAC
More HVAC calls, answered in 60 seconds, booked on your calendar.
Tracking numbers, Google profile, and a 60-second answer chain for HVAC shops of about 1-15 people. Setup from $3,500 + $2,497/mo. Google spend is yours, on your accounts.
First qualified inbound within 30 days of tracking numbers going live, or the next month is on me.
Pipeline for HVAC (six stages)
- GUIDE
- You do this yourself today. I give you the checklist or the script.
- DFY
- I do this for you. It is part of the package.
- LATER
- I add this after day 15, once the phone side is running.
1) Get found
Be the name they tap when the house is 90° or 40°.
No-cool and no-heat searches do not wait. If the Local Services block and the map card are a competitor with a Google Verified badge, your website does not matter tonight.
- GUIDENiche checklist: primary category, services, hours, service area, photos, Q&A.
- DFYClaim and complete the Google Business Profile. Tracking numbers on the card, the site, and ads.
- DFYGoogle Local Services Ads where papers qualify, or Search ads if LSA is the wrong lever. You keep the accounts.
- DFYLSA for HVAC as the default paid layer when license, insurance, and reviews clear. Search for replacement and membership, kept separate from "AC repair" emergencies.
- GUIDECategory hygiene: HVAC contractor vs air conditioning repair vs heating.
- LATERCity and service pages, a WordPress site you own. Not week 1.
Google Business Profile checklist for HVACLSA or Search ads for HVAC
2) Answer first
After-hours no-heat is the business. Miss it and the click you paid for books with someone else.
The money call is evenings and first freeze / first heat wave. Voicemail sends the job to the next Verified shop.
- GUIDE60-second English intake; script split repair vs replace vs membership. "How old is the unit?" early.
- DFYMissed-call SMS in under a minute. After-hours tree: system age, last service, error code / photo, dispatch window, emergency fee said out loud. Hold a slot. Do not quote a full replace on a panic call.
- DFYOne number per channel. Weekly listen of recordings.
- LATERLive answering or dispatcher into your calendar.
Get the 60-second scriptGet the free missed-call checklistPipeline: Answer first
3) Look trusted
"They didn't upsell me a $12k unit" is the review that books the next one.
Homeowners scan for credentials, same-day, membership, and whether recent reviews mention pressure.
- GUIDEHow to ask for a Google review without paying for it. Ask after the repair.
- DFYPost-job text with direct review link. EPA 608 / NATE / manufacturer badges and real condenser photos on the profile. Google Verified / LSA paperwork when the trade qualifies.
- LATERReview cadence engine, photo factory.
4) Keep the job
Tune-up, then membership, then replace: that is the ladder you are building.
Diagnostic and replace bids die in silence without a follow-up ladder.
- GUIDEDay 1 / 3 / 7 follow-up.
- DFYChase open estimates from my channels (diagnostic not booked, repair not scheduled, replace not signed).
- LATERMembership file and failed-repair recalls.
5) Fill the trucks
You cannot buy no-heat calls and have one tech.
Peak week the only installer is on a change-out. Helpers are not service techs.
- GUIDEThree posts: service tech, installer, helper.
- DFYHiring page + "We're hiring" on the Google card.
- LATERRecruiting ads and school pipeline.
6) See the money
Repair vs replace, membership attach, and cost per booked job.
LSA can look expensive per lead and cheap per replace. Search can look cheap per click and fat with tire-kickers. Blending them kills the channel that pays.
- GUIDEMissed-call math on YOUR average ticket.
- DFYSplit scoreboard: no-cool/no-heat, tune-up, replace, membership.
- GUIDEOne-page rule for what a "good" LSA lead is.
- LATERChannel P&L after the phone is ringing.
Offer strip
- Package
- Calendar from the phone
- Hero price
- $3,500 setup + $2,497/mo (+ Google usually $1,500-$3,000/mo on your card)
- Thin
- $2,500 + $1,997/mo (phone only)
- With site
- $5,500-$6,500 setup + $2,497/mo
- Entry
- $497 teardown (deep $997); credited to setup if you start within 14 days
- Guarantee
- 1 qualified inbound / 30 days after tracking live, or next month $0
- Ownership
- Domain, Google card, ads on your name from day 1. 90 days then month to month. 30-day notice.
Next step
Get the 60-second scriptGoogle Business Profile checklist for HVACLSA or Search ads for HVACBetter Call Stan vs JustCallHome
FAQ
+Is this JustCall, the phone app?
No. Better Call Stan is home-service growth for small HVAC shops. Not affiliated with JustCall.
+What does $2,497/mo cover?
Tracking numbers, Google card kept complete, missed-call and after-hours SMS, LSA or Search managed, answer script, review asks, weekly recording listen. Google spend is separate.
+Do I own the accounts?
Yes. From day 1.
+Will I get Local Services Ads?
HVAC usually qualifies when license, insurance, and reviews clear. If LSA is the wrong lever, I run Search. Badge language: Google Verified only.
Better Call Stan: home-service growth for small shops. One shop per trade per ZIP cluster.